FINE HAIR
Premium Hair Extensions Brand
Project Overview

Client: Fine Hair – a luxury brand from Dubai specializing in 100% natural human hair extensions (European and Slavic textures).


Scope: Logo design, visual identity, and brand styling to establish a premium market position.


Challenge: Create an elegant, trustworthy, and recognizable brand image in a competitive niche.

  • Concept & Strategy
    Core Idea: Emphasize natural beauty, purity, and sophistication through minimalist yet luxurious design.

    Keywords: Organic, feminine, high-end, timeless.

    Target Audience: Women aged 25–45 seeking ethical, high-quality hair extensions.
  • Logo Design
    Symbolism: The logo combines a subtle hair wave motif with clean typography, reflecting fluidity and natural elegance.

    Typography: With a large, elegant calligraphic "F" followed by clean, modern sans-serif text, the contrast creates a refined, high-end look.

    Color Palette: Soft snow-white tones and warm gold accents, evoking natural hair shades and luxury.
  • packaging Design Philosophy
    Packaging: Eco-friendly matte finishes with gold foil details for a luxurious unboxing experience.

    The packaging system for Fine Hair was crafted to reflect the brand’s core values: purity, elegance, and sustainability.

    Every touchpoint—from the outer box to the product labels—was designed to evoke a sense of premium quality while staying true to the natural ethos of the brand.
instagram page
Variants of logos offered to the customer
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